Contents are text, pictures or video that are valuable and tailored for a specific target group. It’s proven to be a very efficient marketing technique that serves multiple purposes: informing customers so as to retain good relations, increasing revenue, generating leads, building brand equity, topping the market in your segment, etc.
Before a content is built the following should be considered.
Content is all about relevance. Questions to ask oneself before starting a content marketing or development campaign:
‘How valuable is the content?’,
‘Will I get my message across to the targeted audience?’,
‘How relevant is my content for a specific target group?’
Content marketing is the newest cool, as long as the message you’re trying to convey is truly relevant!
Organization and brands are of recent now adapting content marketing into their businesses. Because content marketing allows brands and businesses to achieve multiple goals: lead generation, brand awareness, customer loyalty, thought leadership, customer acquisition,… It’s all possible with the appropriate content marketing strategy.
Storytelling is also a very important part of content development.
Storytelling is not intended to be a “selling” tool; it’s a method of building strong relationships with your customers and a thriving community of loyalists over time. Your story identifies what your passions and serves as the foundation for all your future content developments.
I can help you development high performance content around your brand and business with great stories.