Contents are text, pictures or video that are valuable and tailored for a specific target group. It’s proven to be a very efficient marketing technique that serves multiple purposes: informing customers so as to retain good relations, increasing revenue, generating leads, building brand equity, topping the market in your segment, etc.

Before a content is built the following should be considered.

 

Relevance:

Content is all about relevance. Questions to ask oneself before starting a content marketing or development campaign:

‘How valuable is the content?’,
‘Will I get my message across to the targeted audience?’,
‘How relevant is my content for a specific target group?’
Content marketing is the newest cool, as long as the message you’re trying to convey is truly relevant!

  • Different goals:

    Organization and brands are of recent now adapting content marketing into their businesses. Because content marketing allows brands and businesses to achieve multiple goals: lead generation, brand awareness, customer loyalty, thought leadership, customer acquisition,… It’s all possible with the appropriate content marketing strategy.

Storytelling  is also a very important part of content development.

Storytelling is not intended to be a “selling” tool; it’s a method of building strong relationships with your customers and a thriving community of loyalists over time. Your story identifies what your passions and serves as the foundation for all your future content developments.

I can help you development high performance content around your brand and business with great stories.